Science Communication in Today’s Age

 

By: C’Aira Dillard

Science communication is so important in today’s world because science is something that is used in everyone’s daily lives and majority of individuals do not understand it. Everything revolves around science. Oceans, the brain, energy, nature, and anything else you could think of. Until I started this program, I had never really heard of science communication. I always thought it involved the analytics of science or data input. Simply typing numbers into an Excel spreadsheet about a particular experiment. After learning more about science communication, I realized that it was totally not what I thought it was. I noticed that I had seen it before, but never knew that it was called science communication. Science communication could be a person given a TED talk to an audience about a science topic, a scientist posting a blog about heart arrhythmia, or a scientist posting their article on Facebook so anyone could read it. I would define science communication as being a way of conveying scientific concepts to the average person, in a way they would be able to understand. The idea should not be too far fetched to where the receiver would not retain the information. The author should also know their audience, which will determine what type of social media platform should be used to spread their message. If the article or paper does not have much science jargon and is intended for the general public, I would suggest posting it on Facebook or Twitter. The audience would have easier access and be more compelling to read it. If the article is intended for other scientists, by all means post the article on a private website where only scientists are subscribed to. The sender needs to know their audience.  Also, the receiver should provide feedback about the message. Feedback can be distributed in many ways. One way is to provide direct feedback, such as you either understood the message or not. If the conversation was not face to face, the audience can demonstrate their feedback. For example, they could buy the product that is being sold or spread the intended message, among others.

Social media is a great way for people to spread their ideas, especially scientists. Not only are social media platforms a great way for scientists to spread their ideas, majority of people tend to get their daily news and simple information from social media. You do not hear much of the younger generation turning on the news to see what is going on in the world. They rely on social media to get all of their information. Scientists should be aware of this change for future generations. Staying up to date with society is key. Based on the prompt, “47% of Americans used social media to discuss or follow science.” If this is the way society is hearing and understanding science, scientists should change the way they target their audience. Move away from relying solely on scientific websites to publish scientific articles. Now, I am not saying to never post on scientific websites ever again but be cautious of your audience. The major downside to relying on social media is the misinterpretation and false information that is able to be published. You cannot believe everything on the internet. The audience should take a look at the authors credentials. What credibility does this person have to post an article about the effect of pollution and carbon dioxide levels on the oceans and sea life? Is the author an actual field scientist on this topic or an 8th grader writing a paper for environmental science class?  There is no filter on social media that can monitor what is true and false, or how accurate a person’s results are. The receiver of the message has to be able to take a further step to decipher which parts are true or not. Dig further to find if other scientists have similar results or if the results are drastically different. Also, it is so much easier to communicate and network with other scientists around the world through social media. If different scientists conducted a similar experiment, they could share their findings and data simply through Facebook or blogs. Blogs are helpful for scientists to communicate among each other and the general public.

Disconnect of Science Communication

By: Bianca Walker

What exactly is science communication and why is there such a disconnect between scientist and the general public? Communication can be defined as the exchange of information which can be relayed by talking, demonstrations, PowerPoints, posters, etc. People are generally good communicators, but when it comes to science, things get a little more complicated. As a society, we are constantly inventing new ways for how we communicate information amongst ourselves. While our parents and grandparents are watching the news and listening to the radio, our generation is getting our information from media platforms such as Twitter and Instagram. Many of us are also tuning into podcast’s for entertainment and keeping up with current events. Unfortunately, not many scientists view social media and other outlets as a way of effectively informing the public. But for an effective response, communication efforts have to be just as important as the research that goes into the science itself. This means that the platforms that are constantly used to convey the news and current events must also inform its audience with correctly researched and reported information. 

We are currently going through a crisis in which the people who need to be receiving the information are either not receiving the right information, simply none at all, or cannot understand the information presented to them. Science communication is so important because it informs people on important topics that need to be reported.  Scientists can write the most eloquently detailed paper about the research that he/she has accomplished, but people who aren’t scientist still can’t understand it. Science doesn’t do any good if the public doesn’t know what it means, how it affects them, and what preventative steps they need to take. They think that it is unrelatable and irrelevant to their lives simply because they cannot wrap their head around the information that was presented to them. This is exactly why it’s imperative that the platforms and the medias conveying scientific reporting’s, not only understand what they are reporting on, but know how to report it to the masses in a way that they can understand the full context of the reporting’s. In much of the African American communities and communities of lower socioeconomic class, effective communication is lacking and has been for years. When receiving information, African Americans do not see people who reflect them, their background, or their struggles, therefore they cannot relate, nor do they realize that this affects them too. There is such a concerning disconnect amongst this group, especially when it comes to the education of common health issues that can and will most likely affect them. A study showed that black people would be more willing to go to the doctor and listen to scientific information when it was by someone who they could relate to.  

Albert Einstein said, “If you can’t explain it simply, then you don’t understand it well enough”. And not to say that scientist do not understand what they are doing, but they should be able to explain it to the public without having to necessarily “dumb down” the information. If the public cannot understand it, then science serves no purpose because the message that is being conveyed is constantly being misinterpreted or not understood. A major issue with communication is that scientist presume that their audience has the same background that they have and that they are able to understand the terminology, charts, and data that they use. While the presenter is continuing with their presentation, their audience is still trying to figure out what their previous point is. A huge barrier can be overstepped if they simply slow down and define terms when they are using them, or use scenarios that people can relate to so that they can understand, retain, and act on the information that is being given. By knowing your audience, many of the scientific communication gaps can be sealed by knowing how to effectively present so the audience can understand.  

https://www.pnas.org/content/116/16/7650

https://blogs.scientificamerican.com/guest-blog/effective-communication-better-science/

Importance of Science Communication in Today’s Society

By: Logan Long

Today almost every aspect of our lives consists of science, whether through healthcare, housing, the environment we live in, the food we eat, or even the cars we drive. More than ever, the need for science is evident, especially amidst the COVID pandemic.

 Effective science communication has the power to ignite a stronger cohesion between society and the scientific community. A stronger union promotes innovation and collaboration for issues the world is facing today. When scientists have adequate communication with their non-scientist audience, it helps build support for science and provides an understanding of its relevance. Public awareness encourages more informed decision making from the government at all levels.  Science communication can affect science-related legislation and budget from different agencies to increase funding for certain scientific advancements.

 Science communication has the roles of educating, informing, and raising awareness of science-related topics while also making it comprehensible to the public.  However, in the past, the overall communication of science was declining. Crucial data seemed withheld due to researchers waiting to be published in well-known peer-reviewed journals or trying to maintain secrecy and credibility for their findings. There were also many barriers to consider when communicating science to the public, such as limited access, lack of understanding, or lost opportunities. Many scientists also stress that lack of public engagement is one of the biggest inhibitors to communicating findings primarily due to difficulty in explaining complex scientific concepts in layman terms. Thus, the world needs to have dedicated and avid science communicators.

 Today anyone can be a science communicator since loads of information is available through blogs, Facebook, Instagram, and other forms of online media. Online science journalism provides a significant role of transmitting data from the scientist to the public. Social media has also made it easier for people to have discussions about scientific topics. A prime example is the communication about COVID 19 through the use of social media and other digital forums. It is an effective way to combat COVID to ensure science communication is maintained by continuing dialogue about the risks through interviews, podcasts, blogs, and social media.

 Despite social media providing a unique platform to present ideas and topics about science, it’s susceptible to false and misinformation. Using COVID as an example again, those communicating are at risk of not only oversimplifying information but for causing people to disregard or recognize the correct information already out there. Frequently, scientific evidence is also sensationalized, where journalists overreach or are entirely wrong about the subject. Consequently, science has the dual role of issuing knowledge as well as panic for society.

 The world already has a history of public skepticism with scientists, as we have seen with Copernicus’s heliocentric theory and even Darwin’s theory of Evolution. Therefore during a public health emergency such as this one where anxiety is at an all-time high, uncertainty and fear caused by misinformation can lead to potentially dangerous consequences. Hence, there is an urgent need for scientists to be valid science communicators themselves to share accessible and accurate scientific information.

 Good science communication has the ability to remedy situations of panic and provide a greater understanding of relevant research and their trials and successes. Increasing the relevance builds support as well as advocacy and funding for critical research.  Successful science communication has the power to reduce the number of people in the dark about the pandemic and supply them with knowledge. Therefore, the fewer people uninformed, the less likely the virus will spread.

            As future scientists, it’s essential to promote science to a broad audience to inspire change within the community. It’s important to participate in public dialogue since public opinion has a tremendous impact on public policy. It’s also vital to close the gap between what scientists assume the public knows and what the public knows. Ultimately, effective communication helps get a clearer understanding of how science impacts people’s daily lives and behaviors.

Citations:

https://blogs.scientificamerican.com/guest-blog/effective-communication-better-science/

The Necessity of Effective Scientific Communication Within an Informed Society

By Davin Means

The overarching goal of research and the pursuit of science is to develop concepts that explain how the world works. However once these concepts are developed and information is obtained, the next step is usually the application of this knowledge to our world and daily lives. Furthermore, today’s cutting edge research and discoveries almost always can find some sort of cross section or insertion into your current life trajectory. Thus, the overwhelming quantity of novel information that can become directly applicable to everyday lives supports the assertion that communication of science to the general public is of the utmost importance.

Before COVID-19, it seemed as though the world enjoyed the fruits of modern science, and it was fairly interested in the future possibilities and lofty ideals of science. However, specific details of scientific discovery were often overlooked by the general public. The scientific community would do their research, publish it in science community isolated journals, and rest assured that if it was of particular interest to the public, some other party would present it to that audience. However with the advent of COVID-19, direct communication between the science community and the general public is required now more than ever. It is as though we’ve time traveled back to the  late 1950’s and 60’s when the space race was in full swing and it seemed like our entire validity as a nation rested on reaching the moon before the Soviets. Now the people WANT to know every little detail. The progress in finding a cure for COVID-19 is of extreme concern. Many people are at home with nothing to do but worry. Information about this virus is too important, and the public isn’t distracted enough (pre murder of George Floyd) to forget about the issue and revisit it once a cure is found. Thus the release of updates on progress about a cure and methods for staying safe and protected from the virus is of the utmost importance and concern. There can no longer be a delay between discovery and public knowledge. Thus direct communication between the science community and the general public have been absolutely essential in keeping people safe and encouraging the general public’s confidence in the science community’s ability to return things to normal. Without effective science communication, the general public would not understand the concept and necessity for social distancing and flattening the curve.

Even if we completely disregard the current pandemic, science communication is essential to making informed decisions within today’s society. For example, the only reason that the general public actively rebukes the current presidential administration’s suggestion to withdraw from the WHO, or even the decision to do away with over 60 environmental protection rules, is because the importance of such restrictions and participation has been thoroughly conveyed to the people via science communication. Effective science communication also allows the everyday citizen to take his own health into his hands. It allows people like you and me to know the best actions we should take or foods/substances we should avoid in order to preserve our health.

What exactly is scientific communication? Science communication is the ability to send a message about a science related discovery or finding through a channel that effectively reaches your target audience. Furthermore, successful scientific communication results in your target audience taking action or responding to your message in your intended manner. Our first step in effective scientific communication is to determine our audience. In this instance, we emphasize the importance of reaching the general public, thus our target audience could be laypersons that are slightly interested in cutting edge science or technologies. We could be targeting individuals at risk for a disease, or like in regards to our current pandemic, we could target the general public as a whole because the information needs to be known by all. Secondly we need to clearly define our message. Scientists who spend years focusing on a specific subject are likely to explain their findings in a way that individuals outside of academia are unable to understand. Thus it is important to simplify your message in a manner that the layperson could relate to and derive meaning from. You should place heavy emphasis on the exact take home message that you wish your audience to receive and remember. Thirdly we need to choose an effective channel for our message. This is determined based on our audience. For example, if your audience is the general public, you wouldn’t depend on a published scientific journal to reach that audience. If you wished to reach young male athletes, you probably wouldn’t promote your message on a platform catered to house renovation. Lastly, it is important that you analyze the results received from your scientific communication, and modify your communication strategies to receive better outcomes and audience engagement.

In a time when our world depends on quick and efficient dissemination of information, science communication skills are of the utmost relevance and importance. Effectively choosing your audience, tailoring your message, and selecting your channel can result in the overwhelming success or failure of your venture. A common adage is that a picture is worth a thousand words. If this is true, a video must be worth at least a million words. Videos and graphics are an extremely effective way to deliver your message in an engaging manner that captures your audience’s attention. Additionally, in today’s society of smartphones and smart technology, social media often provides the best channel and platform to reach a large audience. Broadcasting your scientific communication via social media also allows for the tracking of your audience’s response and engagement to your message. This enables the effective analysis and modification of your science communication strategies in order to achieve your intended goals in an efficient manner.

h ttps://journals.sfu.ca/cje/index.php/cje-rce/article/download/2754/2057

h ttps://edtechreview.in/trends-insights/insights/2041-social-media-in-higher-education

Communicate Your Purpose by Bridging the Gap

By: Ximena Leon

To be a successful scientist you have to be a successful science communicator. Too often, scientists are so passionate about their work that they can forget about the importance of effective communication. Effective communication is critical for the audience to understand the message, reflect on the purpose, and take action.

The audience plays an important role because with every presentation, there is a purpose to your communication. That could be something as simple as sharing your novel findings, or something as complex as trying to get politicians to accept your proposal for sending a new rocket to space. Every scientist must be able to effectively bridge the gap between science and the audience in order to express their purpose.

What is that “gap”?

The gap can be a plethora of things. It can be misconceptions, minimal interest, age difference, range of knowledge, and more. Without communication, there is no way to convey novel ideas or important information effectively. You must ask yourself questions about your audience. Are they experts in your field? Are they students merely entering the world of scientific research? Is your audience going to be reading your article, or are they listening to your dissertation? Many scientists forget that their excitement and extensive knowledge of a topic may not be a shared commonality with the audience. Finding your purpose, eliminating jargon, engaging the audience, and debunking misconceptions can help communicate your purpose. Every aspect must be considered to determine the most effective way to communicate your purpose.

As a researcher, I have had a fair share of experiences that have opened my eyes to the importance of effective communication. Last year, I did a poster presentation at a conference held at my university, and I was prepared to just talk to college students, professors, and scientists. What I did not expect was that I was going to have a 7-year-old approach my poster and ask me questions about it. Her eyes lit up as she expressed her interest of being a scientist. My original purpose with the science faculty was to express the importance of my findings and how it helps us understand kidney disorders. With her though, that purpose changed. I no longer wanted to communicate the same thing in as much detail, instead I wanted to answer her questions in hopes of keeping her dreams alive. Though this doesn’t happen often, and you probably won’t encounter a situation as drastic as mine, it is important to understand how to communicate one topic to a variety of audiences and be able to modify the way you communicate in a quick manner.

Making a lasting effect on scientific research and the science community begins and ends with successful communication.

Find your purpose. Understand your audience. Bridge the gap.

Innovation and Communication

By: Daniella Pena

Science communication is particularly essential in today’s world because we are constantly making breakthroughs in various fields. Without communication, this progress would essentially be nonexistent because science is only useful when people have access to it. News outlets typically focus on crime, politics, and nationwide occurrences, often leaving science out of many broadcasts. This is primarily why those interested in keeping up with scientific advances must make a more intentional effort to do so. Social media has become a great resource for this, with articles being spread widely, and various scientific organizations creating pages where the latest scientific news can be accessed.

However, good science communication is a lot more than merely sharing your scientific findings with people. You can present research to millions, but if only a handful of people understand it, and only one person acts on it you didn’t truly “communicate” this science. Just as people have to make an effort to access this information, scientists have to make an effort to present it in a manner that is engaging, understandable, and inspiring. Missing any of these qualities, scientific presentations might be watched, but ignored; heard, but confused; or seen, but forgotten.

It is crucial to keep the educational levels, cultural beliefs, and personal values of the audience in mind and tailor presentations to both their interests and comprehension levels. Scientific advancement has the potential to improve everyone’s life, but the mechanisms through which this can occur are often unclear. For example, just this past weekend many people were excited to watch the space launch. However, although a very small percentage of the population identifies themselves as “rocket scientists,” and even fewer will ever have the opportunity to go into space themselves, this technology is extremely valuable. Recent research shows that the low gravity environment of outer space may be the perfect place to 3-D print organs, and this has the potential to save a lot of lives. However, this information was not presented alongside the space launch coverage, which meant that while this was definitely an engaging event that was shared widely, we stopped talking about it soon after. This wouldn’t be the case if the public had greater access to all the possibilities that can exist with space exploration. Further, the fact that biology and astronomy can come together to produce amazing things shows that nearly every branch of science can be combined with another to produce further advancements for the world as a whole.

This highlights the other important aspect of science communication. Not only do scientists need to learn how to effectively communicate with the public, scientists themselves need to be able to communicate with each other. Science is a competitive field, however, with the current pandemic that we are experiencing scientists all over the world have come together to develop a vaccine. Labs that were previously doing other research have put their resources, staff, and time into COVID-19 research because it is absolutely necessary to develop a vaccine before the world can return to normal. This wouldn’t be possible without a lot of communication amongst scientists from all parts of the world. Scientists often have transferable laboratory skills, but they still need training to effectively switch over to research they don’t have experience with. It was through science communication amongst those very familiar with this research and those simply willing to learn to join the fight that we are now very close to vaccine development. Although it will ultimately be one lab that discovers an effective vaccine, it is the collective effort of the science community that ultimately produced this result.

Science and scientific communication go hand in hand more than ever in today’s world. In prior years we didn’t have access to the technology we have today, and this increased the time it took for any news to be communicated to the public. However, we now have both the technology and the platforms to deliver the most current scientific information to large audiences almost immediately. Scientists have increasingly used social media to communicate their research, and this has proven to be a good strategy for informing the public. Often, if relevant material is impactful enough to one person they can share this with their entire social network with the click of a button. Science has more influence and support than it ever has due to this increased communication, but just as science is a constantly evolving field, science communication must be continuously improved to keep up with these developments and allow them to have the greatest impact they can have.

https://www.sciencedaily.com/releases/2020/04/200402144508.html

https://www.popsci.com/story/health/3d-organs-space/

The Power of Scientific Communication for the Young Girl

By: Alexandra Flipkowski

“What do you want to pursue in college?” said my 12th grade anatomy teacher.

“I don’t know yet” I shyly mumbled despite fully knowing I wanted to be a doctor and pursue the pre-med route.

Well, why didn’t I just tell my high school teacher I wanted to pursue pre-med? The answer is deeper than me just being the shy girl avoiding a conversation.

I didn’t tell my teacher because I secretly doubted myself, I felt like a fraud in the world of science – I felt like an imposter amongst the brilliant male scientists that I perceived to comprise the world of medicine and research.

Science, specifically medicine, has always interested me ever since my father’s open heart surgery exposed me to the intimate and unique relationship a doctor can have while helping the patient. My father’s heart surgery happened when I was in the midst of high school, thus I had started thinking about what I wanted to study in college. I had medicine in the back of my mind and started to develop a yearning to be a physician – but I could never truly figure out if it was a career path destined for me. I became clouded with doubt for a few reasons, and one of those being the fact that I didn’t have any female doctors in my family nor did I have any female science teachers in high school. Even when I attended conferences in high school that contained a panel of scientists and doctors there were hardly any women – it often felt like for every 1 woman on the panel there were 5 men. Essentially, I felt like the “odds” weren’t in my favor to become a scientist and/or a physician.

This being said, until my first year of college I found myself contemplating whether I should switch to a career path that was mainly women because I felt I couldn’t “compete” with the men in the medical/science field. This idea of “competing” with the men in the field of medicine, made me feel like I was trying to be a part of a profession that wasn’t meant for me, fostering what some would refer to as “imposter syndrome.” Eventually, throughout college I began to meet biology and chemistry professors who were women, got to shadow a female doctor, and just recently, met some female medical students through a seminar offered through Northwestern/Vanderbilt science academies. Throughout each encounter with a female scientist/doctor I began to grasp more and more firmly onto my desire to be a doctor. Essentially, my preconceived idea that women were a rarity in science started to become increasingly foreign to me – and for this reason I do not feel like an “imposter” with my career aspirations, rather it feels like a working reality.

My point in sharing my experience with “imposter syndrome” instigated by the lack of women in science has everything to do with science communication. Although most people would immediately jump to thinking “good” scientific communication has to do with successfully breaking down complex terminology – it is much deeper than that. I believe the scientific community under values the tremendous effect that female science teachers, researchers and doctors can consciously and even subconsciously have on a young and aspiring female scientist.

A common tactic used with athletes has to do with the “power of visualizing.” I am currently a Division 1 collegiate athlete and I am always envisioning myself scoring goals and completing passes prior to every game, and often the positive envisionment yields a successful performance. This same concept of “envisioning success” is the epitome of my message about the power of female scientific communicators. Essentially, if a young female can start to see her future occupation flooded with other women, she can more confidently see herself in those same shoes in the future.

Although I have taken this prompt on an untraditional route, I believe it is pertinent to understand that communication goes further than just words. By not being exposed to a plethora of women science communicators, albeit professors, physicians or researchers, I almost became persuaded that I am not suited for a career in science. Thus, when communicating science it is imperative women are at the forefront so that young girls can envision themselves successfully contributing to further society via science in the future.

I believe the goals of scientific communication are to inspire others to question, analyze and apply the new information. In order to inspire others to further their scientific knowledge and further our societies advancement as a whole it is absolutely crucial that there are just as many female communicators as there are male. Essentially, if you take nothing else from this blog, I believe that the scientific communicators are the “door” to information. By having an ample amount of female scientific communicators we are unlocking groups of young female scientists who will undoubtedly positively impact the world of science

The Effects of Science Communication

By: Kristen Smith

In order for the public to understand what elements are transpiring around us, science must be effectively communicated. Notice how I said “us,” even you, reviewing my writing, should value the way science is communicated. Science communication not only has to be written in a concise manner, suitable for a broad audience, it also has the ability to change the everyday and future livelihood of all mankind. After reading the following Blog Post, it is my sincere desire that you understand why science communication should be valued.

An article published from the International Journal of Science in Society, entitled “The Importance of Science Communication in Today’s Changing World,” states, “Today’s big issues require an unprecedented level of scientific awareness and understanding. Much Google time seems to be required before you can make up your mind on where you stand on climate change, on whether to get that genetic test done before having your family, or even on what to buy in the supermarket for dinner.” In recent times, the internet has become a strong force in the way people not only gather information but the way it is perceived. Often times, science communication can be undervalued, but I believe it should be appreciated now more than ever because of the easy access. The idea of science communication began long ago, ages before these new advancements in technology, but even back in the 15th Century, Gutenburg’s Printing Press was an important advancement in the way science was communicated to the world. With technology immensely advanced now, we must read, educate ourselves, and find ways to become more knowledgeable about what is going on around us. Scientists spend their valuable time, through numerous attempts of research findings and scientific publications to make the world a better place, along with reaching an audience of completely different backgrounds, both culturally and socially diverse. Regardless of our different agendas for the day, some people dedicate their time to inform us of science and what is going on, as it relates to their designated interests. Science communication can be in the form of scientific videos, papers, or other unique medias and often leads to appearing on national and international news across the world. Understanding the extensive process of the way science is communicated, it is my hope that science communication will one day become better appreciated, respected, and taken advantage of, especially because of our current, easily accessible sources to the information.

Whether it is realized or not, science communication has become the forefront of informing us about the benefits, risks, and other consequences of our decisions. In everyday life, science communication allows us to make better-educated decisions and allows our private and public decisions to be solidified. We are all entitled to our own opinions, but science findings and the communication of these findings have significant effects on even our own opinions. When battling different illnesses, science communication has the ability to comfort us in knowing many of the biological processes in simpler terms for non-scientists to understand what is really going on and potentially why that is why I believe it is essential to become better educated on the information that is offered to us. With the recent pandemic outbreak, Coronavirus has become a search trend on many search engines across the country. Science communication has definitely become important now because everyone around the world has become interested in factors such as symptoms, preventions, and treatments of the Coronavirus. Science communication also plays significant roles on the future endeavors of our society as well. World leaders, policy, and law-makers depend on scientific evidence because it supports many solutions to issues we are currently and could potentially face in the future.

Whether a researcher, scientist, or an individual disinterested in science, we should truly take advantage of the access we have to scientific findings and ongoing scientific research. I believe science communication is crucial because right at our fingertips, right in front of us, we are able to become aware of issues far greater than ourselves. Important information that goes beyond our designated everyday lives, information that contains life expectancy findings, information on where we reside, on the products we use, potential dangers and health risks. Being able to become more knowledgable on the advancements, as well as the setbacks within the science community has made me greatly appreciate scientists that are effectively communicating with the public. Not only does myself, my family, my peers and my community depend on effective science communication for our personal, everyday tasks and circumstances, our lives depend on these research findings. Sadly, not everyone has access to the science that is communicated yet, but I can ensure you, somewhere, perhaps there are public health researchers trying to figure out how to resolve this issue. With science communication, the primary goal is to reach an audience, and for that audience to not even fully understand, but understand enough to educate someone else. With the repeated process, eventually science will have become communicated to such large audiences, that mostly everyone will have heard about the science information spread. It is such a beautiful, even phenomenal process, and surely when individuals are informed of scientific information, they are taking the necessary precautions for the betterment of themselves, as well as their surrounding environment. Future generations depend on scientific findings, and as science communication continues to become even more readily available to us, we will be able to improve the world, one effective science communication effort at a time.

https://www.pnas.org/content/110/Supplement_3/14033?tab=related https://axial.acs.org/2017/02/06/science-communication/ https://www.researchgate.net/profile/Jean_Fleming/publication/ 233720350_Talking_with_Barmaids_The_Importance_of_Science_Communication_in_Today’s_ Changing_World/links/02e7e5191556470911000000.pdf 

Week Three: What is going on?

Digital Science Communication

June 1st – June 12th – Week 2
Course description: In this course students learn the skills required for modern, digital scientific communications including video production, public speaking in a virtual environment, creating posters, and writing abstracts. Students will review scientific information presented in professional and popular media and will produce drafts of videos, presentations, abstracts, and posters. In addition to learning effective communication, students will learn to evaluate the quality of science presentations available across various media from popular media (news, magazines, blogs) to professional sources (scientific journals).

June 8th

10:00 AM – 11:00 AM: Program virtual “huddle” with Kendra

Meeting ID: 921 7339 1580 Password: 529212

Topic: Program virtual “huddle”
Start Time : Jun 8, 2020 09:57 AM

Meeting Recording:
https://vanderbilt.zoom.us/rec/share/xPJXDLLd3WJOc5HT4nqOfYQLPomiT6a81Cga_aUMmR6zdLrvNg–hvfBErRQn4KY

OPTIONAL: 12:00 PM-1:00 PM : Virtual VSSA – Faculty Seminar

See the calendar of seminars here: https://medschool.vanderbilt.edu/vssa/virtual-vssa-2020/

1:00 PM-3:00 PM: Video Group Update: Learning objective, script, & storyboard

For today’s session please click on the URL for your group:

Group name: Don’t go bacon my heart 

Audience: Our focus is the general public with a focus on minority groups that are disproportionately affected. 

Learning Objective: To educate individuals on the relationship between lifestyle/diet and heart/ cardiovascular health.

Group name: The Fantastic V Scholars 

Audience: General public, women of childbearing age, pregnant women, and African American women

Learning Objective: Educate women and other individuals on the effects of gestational hypertension and preeclampsia during pregnancy and the long term effect on cardiovascular health

Group name: The Heart’s Mind

Audience: General population (non-scientific), with specific emphasis on those afflicted by these issues 

Learning Objective: Educate at risk individuals of the correlation between heart and mind and highlight ways to protect themselves from further complications

Group name: A Heart Worth A Lifetime

Audience: Those most at risk for congenital heart defects as well as those who already have congenital heart defects and their family members 

Learning Objective: Educate those at risk due to family history and advise patients and families with a diagnosis of potential long-term effects and expectations

June 9th

OPTIONAL: Gental Yoga Session

Description: Kaitlin Briana Oliver, Yoga Instructor in Bristol UK
Meeting ID: 2864883911 Password: 0Ygptz

OPTIONAL: SU – Faculty Career Path Talks

Description:
Dr. Alison Marsden – https://profiles.stanford.edu/alison-marsden
Dr. Phillip Yang – https://profiles.stanford.edu/phillip-yang

Register in advance for this webinar:
https://stanford.zoom.us/webinar/register/WN_bVlDHFWjR8KF6_GwQTvTBA

Recording: https://med.stanford.edu/cvi/education/aha-cvi-undergraduate-summer-research-program/resources/webinar-recordings.html – Password: heart@1120

2:00 – 3:00 PM : COVID and Cardiovascular Disease — Josh Beckman MD

 Josh Beckman M.D. 
 COVID and Cardiovascular Disease

Recording:https://vanderbilt.zoom.us/rec/share/yMFYJZXr_UFIGo3I02fgffMGEYu1eaa8hnQbrvoInkwH-ZEtzprgNTAPDomr8_ni

OPTIONAL: 3:00 PM- 4:00 PM – SU- Frontiers in Cardiovascular Science Seminar

Buddhadeb Dawn, MD – Professor and Chairman Department of Internal Medicine Chief, Division of Cardiovascular Medicine, University of Nevada
Las Vegas School of Medicine

Recording:https://med.stanford.edu/cvi/education/aha-cvi-undergraduate-summer-research-program/resources/webinar-recordings.html – Password: heart@1120

June 10th

https://www.shutdownstem.com/

June 11th

10:00 AM – 11:00 AM – Career Pathway Talk

Reflections with Dr. Joey Barnett about all recent career talks and pathways. 
Please come prepared to discuss: 

  • What you have already heard?
  • What you would like to hear more about? 
  • Other career options? 

Recording: https://vanderbilt.zoom.us/rec/share/1dF0AO3AxkxJSZ2c0FjPepR6DJ–eaa80HNL-aYFn0cstDmeTxXLjDjhGYf7qwH3

12:00-1:00PM ANIMATION WORKSHOP with Maddie Rice

Maddie Rice

Medical Illustrator and Animator

Master’s Candidate, Biomedical Visualization University of Illinois at Chicago

Maddie is an artist and researcher from the southern U.S., born and raised in Dallas, Texas, and completed her undergraduate career in Mississippi where she received a B.S. in Microbiology. She is currently a master’s candidate in Biomedical Visualization at the University of Illinois at Chicago, where she specializes in creating 2D and 3D educational graphics for both the public and researchers alike. As an illustrator she collaborates with others to develop visuals for complex life science topics through animation, 3D modeling, molecular visualization, and digital painting. Her work is featured in the Northwestern Public Health Review, Cell Stem Cell, and as the cover of the December 6th issue of the Journal of Biological Chemistry.

https://www.maddvisuals.com/

OPTIONAL (highly recommend)2:00 PM – 3:00 PM – Personal Development – Describing your science to a lay audience

Facilitators : Wendy White, PhD (Tougaloo College) & Robyn Landry (AHA)

June 12th

OPTIONAL: 12:00 – 1:00 PM – Virtual VSSA – Gap Year

See the calendar of seminars here: https://medschool.vanderbilt.edu/vssa/virtual-vssa-2020/

OPTIONAL: AHA Lifelong learning Orientation Virtual Training

Michelle Bruns, AHA National Lifelong Learning Director

https://learn.heart.org/Catalog.aspx

Recording: https://heart.zoom.us/rec/play/usV-Iuj5qTk3ToKWtASDVPQvW43rKq2shiEW86cJyUixUXdWZlvwZONDM7PEWZlBmbMMJsdFkbWublgR?continueMode=true Password: 0l^+6e80

Media Projects

Working with a team to create a media project that are:

  • No longer than 10-minutes
  • and video-based

The video should distill information from the primary literature to communicate the latest scientific understanding of a pressing topic related to cardiovascular disease research. You and your team will need to:

  • Critically analyze the literature
  • Develop a clear and cohesive message
  • Investigate the impact of your video

Recording of meeting from May 28th, 2020 – Overview of Media Project:

Pre-production:

Production:

Post-production:

OPTIONAL: Here is a video that I created to explain the video creation process (*featuring baby as special guest*). This was originally recorded for faculty members but it is also relevant for you, as a student, beginning the video creation process:

Here are some sources that you can use to brainstorm ideas: